"Ideologies and concepts in the light of platform development."

ZXNet echo conference «hardware.zx»

From Valery Tkachuck To All 3 December 2006

Hello, captain cobalt "Ideologies and concepts in the light of platform development." To begin with, as an introductory question, what is ideology in relation to architecture: Bla> Ideology of computer architecture C is a vector of development direction Bla> of this architecture. What does the ideology of product development depend on in the conditions of the commodity market: Bla> Market positioning of the product. Bla> Market consumer niche determines the ideology of architecture Bla> computer, i.e. direction of development through implementation Bla> which is positioned in this consumer niche. Bla> At the same time, the existing computer architecture determines it Bla> current market positioning. http://www.zx.pk.ru/showpost.php?p=61049&postcount=113 Example No. 1; For; First, let's look at the abstract use of terminology using an example biological objects - mollusks building snail shells. This is quite acceptable, because the development of the man-made world is subject mainly to the same laws as the development of the natural world. Spiral shell C a very good and clear example of scalable development, and suchdevelopment has its own ideology and its own concepts of development. Basis of ideology development of all living things - growth and reproduction, or, which is mutually reversible - consumption of certain foods. Growth C is for one creature, reproduction C the same growth, only for a population of creatures. So, the ideology of development of everything living C consumption, ideology of development of the shell of our mollusk C build-up its diameter. What does this development ideology depend on? It depends on availability and rate of growth of the food supply. For the case of a commodity market, this or that food will imitate one or another consumer niche, and the growth rate food supply C rate of change in demand. Depending on the condition of the feed base (market) of the concept of development of the shell (and naturally the mollusk itself, which is limited by it) may be different. In case of unlimited food supply The best shell spiral concept is one that does not limit the rapid growth of C these are, for example, three-dimensional conical spirals, in which the diameter of the turn increases spiral is more significant than that of a flat spiral. 3D concept conical spiral ensures rapid weight gain by the mollusk, rapid reaching sexual maturity and rapid reproduction of generations for capture by the population of these mollusks of the entire feeding niche. But let's say it happened planetary cataclysm and the increase in food supply has become so small that the speedits growth became less than the rate of food absorption by mollusks. As a result mollusks simply will not be able to reach sexual maturity and give birth, and This means that a population with such a shell concept is doomed to death. At the same time time mollusks with the concept of a shell in the form of a flat spiral is not so fast gain weight and take longer to reach puberty, but the speed their food consumption is consistent with its growth rate and they never will not go hungry, which means they will safely reach puberty and will give birth to offspring, which will ensure the growth and development of the population. Conclusion: the presence of a certain market niche (food supply) determines the orientation for consumption (of this feed), i.e. ideology of capturing this (feeding) niche, and the concept of development (of one or another form of mollusk shells) determines correspondence between the ideology of capture and the parameters of the market (feed) niche. Examples from recent ZX history: Example No. 2; IN; in the early 90s, the niche of home computers was already quite dense competition, at the same time in the niche of business computers there was competition many times lower, which theoretically allowed new players to enter it. The shortage of business computers and their inflated prices have led to the situation it is even cost-effective to create business software for ZX, and use ZX ascomputer business (for example, in accounting), where it actually has its roots Iskrasoft company (which is now known only as an ordinary supplier floor coverings). Ideas for ZX into some kind of business computer then were considered quite real, which gave rise to the wave of "Business Building" in ZX-building. One of the representatives of this wave was ATM, whose ideology to enter the niche of business computers as conceived by the authors, was the introduction of additional EGA-like screen resolutions. But The authors of ATM also did not want to abandon the home market, and as a result of throwing between two market niches, a modification of the desktop concept "all in one" arose - concept of "more and more of everything", which was reflected in the hardware implementation in the form piling up everything that was possible (at that time) on one board. Marketing this miracle took place under the sauce of zombification of the population to some of it PC image, using such advertised chimeras as . But because the speculative market for RS developed quite quickly, then very soon the ATM began to look quite pale against the background old PCs imported as scrap metal, the price of which has become comparable to ATM. At that At the same time, for home computers, its cost was too high, as determined the rapid demise of this monstrous structure.Conclusion: thus we have a relatively free niche of business computers, ideology of entering this niche expressed in additional EGA-like screens and the concept of “everything and more”, which took place according to the authors’ thoughts a compromise between home and business niches. The advertising side was based on zombification of the consumer by such PC chimeras as and relied heavily on the publicity of the PC itself as a business computer, as well as the consumer’s lack of understanding that the presence a computer does not automatically mean having professional software for it. Example No. 3; At all; The Scorpio company chose a different “development” ideology. This ideology is is in many ways similar to the ideology of Microsoft, i.e. sell at full price an unfinished product, and then use this money to finish it for many years patches. The only difference is that due to the poverty of xUSSRТovsky You can attract a user only with an almost free price, but then you can milk him for a long time, pushing into him all sorts of “adjustments” that will bring this to a level consistent with the user’s imagination. And so that to intensify sales of these "modifications", it was supposed to stimulate the poor the user's imagination with large-scale advertising of all kinds of chimeras. Those. atIn this approach there was no need to look for and win some kind of market niche, but it was necessary to create a chimera, advertise it to the user as a new super promising market niche, and under this brand to sell another (c) Nemo. From the point of view of a business model focused on scam of suckers - the idea is simply brilliant, though based on a very prehistoric truth: “A stingy person pays twice, but a fool pays all his life.” :) From this perspective, the most promising client is Tslokh :) . The ideology behind implementing such a market business model was homogeneity circuit design, and its concept maximizes the cheapness of the basic design in production, which should have led to its widespread distribution and capture significant market share of ZX-compatible computers. Curvature and retardation structures were sacrificed for its cost. But the "Zonovsky option" and his clones became one of the most popular designs. After a wide distribution of largely homogeneous circuit designs has become possible move on to the second stage of baiting users by trading patterns that eliminate inherent design flaws. Thus it was decided issue with advertising promotion of the company "Scorpio" as a general supplier by mail. And finally, at the third stage, it was possible to begingeneration, advertising and steaming of chimeras. In fairness it is necessary to say that these basically corresponded to the advertising and what was stated purpose, although they had a very indirect relation to the development of the platform, because their main purpose was to “cut down cabbage quickly”, and not something like that develop. Therefore, there was no ideology in the development Scorpio design, because the generation of the next gadget did not depend from the ideology of the development of the computer as an integral structure, but exclusively from market demand for one or another chimera. Conclusion: thus, we have a business model whose ideology is the creation market of circuit-technically homogeneous computers, and the concept of achieving this goal Maximum cost-effectiveness and simplified design to achieve effective its mass reproduction. The purpose of implementing such a business model is, in addition to trade in computers themselves, it became possible to create an exclusive (and therefore highly profitable) trade in for those who received massive distribution of circuit-technically homogeneous computers. Global conclusions: from the last two examples it is clear that they have neither a goal nor The development of the ZX Spectrum platform was not an ideology or development concept. The only goal pursued in both cases was exclusivelymercantile opportunistic interests, which after not so much time turned into myths about the supposed development of the ZX platform during the period "Business Building" in the ZX building. In this regard, the naive simplicity and non-criticism towards the ZX myth-making of some people, with ardor proving the existence of certain achievements in the development of the ZX platform, for example in ATM, although nothing but miserable attempts to sell opportunistic chimeras, in clones from subfamilies were never observed. (more about subfamilies, see http://www.zx.pk.ru/showpost.php?p=66619&postcount=135 )