About new applications, preferences of housewives and integration with sociocult

Hello, Black_Cat About new applications, preferences of housewives and integration with sociocultural environment. There is a boom in the world of Nintendo DS Lite (NDSL). According to the results of NDSL sales, it is 2!!! times more often sold than EVERYTHING!!! other consoles (together with its predecessor NDS) combined!!! (although of course Dendy had better results :smile; ).; (http://www.ferra.ru/online/system/26523/). What caused such wild success of a company that was recently on the verge of bankruptcy? companies? To begin with, why such a fuss: Technical characteristics of NDS/L: 1. Processors: ARM9 67 MHz and ARM7 33 MHz. 2. Memory: 4 Mb 3. Screens: 2x3F TFT LCD matrix 256x192 pixels, 260 thousand color shades, one of the screens is touchscreen. 4. Wi-Fi (802.11b protocol), connection up to 30 meters. 5. Battery: continuous operation time - up to 9 (19 for NDSL) hours. 6. Additional features: alarm clock, calendar, ability to combine into Wi-Fi chat (4 channels of 16 users each). In general, C is a dream come true about a mobile Spectrum: smile; (remains; only Make ZX firmware for ARM or it’s even easier to put Ts emul under *nixTami The issue with the mobile ZX can be closed forever :smile; ).; Why is this console so popular? . About influence technical characteristics so cherished by supporters of the "orbital constellation" there is no need to talk about market success here, because this console is so ourselves - against the backdrop of Sony and Microsoft products, and therefore we will accept as a fact that (meaning megahertz and megabytes, also true for ZX :smile; ).; You can understand teenagers who are passionate about console games. traditional category of consumers, but how did other age groups end up here? categories that, in principle, should not even know about the existence of consoles? This is where the secret of the marketing success of the C console lies: Changing the range of tasks platformE How by introducing new areas to the masses of users applicationE and new techniques and areas of use, and due to improving existing structures and areas of use> (th Nemo), which led to entry into new markets. . The touch screen itself microphone and Wi-Fi are nothing new, but reducing power consumption of the console and thereby allowing you not to turn off the power on the road, Nintendo thereby "mixed up" these properties and created a new sphere console applications, in particular - Nintendo Wi-Fi chat, when the console detects presence of other consoles within the reception area and automatically with them connects, . In addition, tracking "being in the jet technical progress" Nintendo has implemented such a fashionable opportunity now as mobile virtuality - (meaning game interaction), as well as An important advantage was the release this month of a cartridge with a full-fledged browser . Why did this happen now and not work with the old NDS console? Cthe reason for this is the smallest amount of continuous operation time, weight, dimensions and . By increasing the time from 9 to 19 hours (with the backlight working time is halved) Nintendo has entered a new, very poorly developed market market for satellite computers, computers that are turned on accompany a person all day. In this niche, the time of continuous operation parameter, weight and size indicators C , and design C (if you position the console as a product not only for teenagers). But the possibilities themselves do not “shoot” if they are not secured with the help of what the console was actually created for - games and information software. And here Nintendo also rose to the occasion, not “wasting” those modest capabilities hardware (against the background of super-consoles from Sony and Microsoft) that she had and squeezing all possibilities to the maximum in a very diverse gaming and educational software on all ages and tastes. How can we not remember Nemo again with his improvement existing structures and areas of use> :smile; .; It would seem that something new can be invented in games like Tomagotchi - . But!!! Nintendo has a touchscreenscreen! C and THIS comes into play C . Housewives were also not left unattended - a cookbook for DS was published. Her The difference from a regular cookbook is that it communicates with the owner voice and understands voice commands. A game, or rather a talking reference book called , mentors young housewives in difficult the art of making hamburgers and pasta> - and here the universally used in computers, a microphone is used to create an interactive voice reference book. But the most important thing is that interactivity is not accidental a successful find, and a direction in the new ideology of using the console, conditioned by the market niche of computers and satellites. What is a computer satellite? C is wearable (ideally 24 hours and 365.25 days in year :smile; ); computer expanding . Such a computer not only provides access to a virtual information environment to a person, but he himself, with the help of his sensors, studies the "real" and composes he has his own idea, including about the owner of the computer itself, that allows you to identify and adapt to his needs and habits, and globally turns into a robotic companion - a kind of cyberbrain-assistant on boardhuman carrier. In this regard (if Nintendo really understands what due to the success of their brainchild :smile; and; where did they end up :smile; ); logical expect a further increase in the autonomy of the console, a decrease weight and size indicators and a greater variety of sensors to study environment external to the console. Nintendo’s approach to developing “non-traditional” consoles is also not trivial. age groups - this is a hit Brain Training> ( in Europe) sold out at 1.8 copies million copies. This, frankly speaking, is not a game either, it’s a set of puzzles under the general slogan “Get your brain in order, give it back its youth!”. Game is carried out for a time; the best possible result, according to the Japanese doctor, means your brain is in tip-top shape and is 20 years old; worst result H 80 years The age of the target audience thus lies somewhere between these two numbers>. The idea of interactivity is also used here, but in the form training, so far only for the brain, but if the console had more sensors, it The software content could be expanded with real body training, where the console can act as an interactive trainer (this is not for you videotapes with aerobics for housewives :smile; ).; And the last shot from Nintendo marketers is thoughtful integration withsociocultural environment (in this case, mostly Japan), namely taking into account features of Japanese society - a large amount of time spent and . In this context, NDSL, which is always with its owner, brings element of "domesticity" into the human environment, smoothing out barriers and integrating a person into the surrounding technical environment, reducing stress from living human in the technogenic world, bringing people together by creating a new type of “close contacts” via Nintendo Wi-Fi chat. What does Nintendo have to do with ZX, you ask? (256x192 C doesn’t count :smile; ).; Nintendo had similar problems to ZX, although on a completely different level (in in the console camp it is far from being God knows what compared to others) but in its example one can be convinced that the of the weapon C is not the decisive factor determining the outcome of a battle, the art of its application is much more important. So do ZX - to revive the platform there is no need to make it look like a PC with its the race of technologies will still not produce anything other than NeDoPiSi* try and regardless of your capabilities, both financial and human resources. Technology should serve people and be useful, and not be a subject of techno-worship, the very increase in technical characteristics gives nothing. * NedopiSi Ts Nedorosshie Up to PC (not to be confused with NedoPC).