Hello dear Nemo!
It's been a lot of time with my
previous letter. (It was written
in January.) But not smart enough, that such
pause in my correspondence with you / Vyacheslav,
due to the fact that I was in despair,
scored Spectrum, - not at all. But rather
even quite the contrary ... If you remember, then
my previous letter I graduated from the wish to revive a joint
effort, Spectrum'a this year. Strictly speaking, all the time,
anyway, in my local activities, more or less
successfully, has been linked to this global
task. And looking ahead to say that in
I am currently a hundred times more optimistic about the future
Spectrum'a, than a year ago. And this in no small degree
contributed to your detailed answers
my letters. Actually, all these months I
You are constantly going to write, but
while all sorts of different circumstances (for some issues and
problems resolved themselves, but there were new, etc.) set
aside the letter on the back burner. During this time, I have
accumulated quite a lot like concrete ideas and suggestions, so
a more detached, theoretical thinking.
However, "everything in order.
First, about my-old repeat the year, ordering the game, "FT-2"
... After reading your response (from 01.26.2000) to my previous
letter in which you are offered a variety of
options to resolve this situation, I
decided all the same to leave your order in force, since the
trust to B. Mednonogovu then I have not yet been exhausted. But
Now, about a month ago, I contacted Medvoyaogovym via email to
learn more about how to move this
project. And received from him a short answer,
that ou busy on their core work, and
therefore has little free time. "
No "-ob-. #. Answer on the timing yield
"CHV2" (and that coming out this game at all) to me by the
veto, to achieve and failed. Also, I had little hope of a way
out "ZF # 9" (which you have promised as compensation for the
delay in the order). But may you have lots of information about
the status of "FT-2" and "ZF"? If you find that in the
foreseeable future prospects of these projects not
then I do still have to re-register
your order. For example - on your e-books. But in general, as
promoted Project e-books? I would like to know what is already
out, so what would they order.
Anticipating the next section of my letter,
quote paraphrased a fragment of one
anecdote:
Pessimist: Selling Spectrum impossible
- All sitting on the PC ... Optimist: Huge
opportunities and a complete absence of competitors!
In recent years, according to my personal observations, the
people once again there is interest to Spectaim'y (pah-pah-pah
so as not to jinx). Moreover, most of these people previously
did not have anything to do with computers. And their interest
in Basically, not specifically linked with Spectnim'om, and
with computers in general. But the important role played by the
simplicity and cost Use Spectnmi'om. (Although, I must
say that if no effort
for further development hard'a, then
its present form, Spectrum soon
become uncompetitive either on the first or the second
indicator. For all other entries (quality and reliability
Hardware, software development, technical and
information support, etc.) s already
long ago gave up not only PC, -. and some game consoles. But
this lag not fatal, and some joint
efforts the situation can be remedied.) There are
truth and those who once prodat its
then a 48-second tape machine, then switched to PC, and now
sits in nostavgvruya emulator for the old days. And was
surprised to learn that for these years, real-Speccy n 'only
not disappeared, but even slowly, but growing,
show for a desire to purchase
Modern Spectrum. But people in this category, of course, very
much. Naturally, the bulk of potential buyers Spectrum'ov,
would have to be those who are currently spektrumistami, and
sales of peripherals I programming that is so, but for various
well-known reasons "as soon as they are unlikely
will buy new computers in the collection, most still do not see
any real sense the replacement of the computer. In general, from
my communication and my observations I have made
one important conclusion - those who still
have not wanted to or not able to get away from the platform
Spectrum, since it does not go away (!) all who wanted and
could not leave - had already left, and Currently, the outflow
of users virtually stopped. (This statement is less
primennteyayao to those who are engaged in software development
- they tend to sit on two platforms: PC and Spectrum,
or Amiga and Spectrum.) So, if before
So far the main campaign in Spectrum media (and "Open Letters"
in particular) was conducted in order to keep users on
platform, there are currently more
we should start an advertising campaign to attract new users to
the platform. And the focus should be on people who have never
had a computer at home. Since then, on the basis of all
written above, I have decided that *.,,%` f (%) at Spectrom'e,
a reasonable approach, it is possible try to do. Besides, now
we have in Glazov, except me No one is eager to promote the
Speccy, but I do not let a large, unmet need in there. That is
why I to know under what conditions you are working
with dealers: the volume and regularity of procurement, size,
discounts, information provision, issues of maintenance and
etc. Will promote the Spectrum together!
But move on to things more optimistic, and
precisely to all the expected (hopefully) Festival Chaos
Constructions - 2000 (CC'OOO)! Unless there is any
force majeure, that is
strong likelihood that this time
it will be attended by representatives of Glazov in the face of
our "Galaxy Plus, and perhaps in Izhevsk in the face
the famous "Power of Sound" (at the moment
this writing izhevchane not yet made a final decision about the
trip). So to speak - National Team spektrumistov Udmurtia! True
none of we had in St. Petersburg was not, but I think that
not get lost - the main thing to get! And then
now in the country, in connection with a period of general
holidays / vacations, some strange crisis, with train tickets,
and flights, alas, but we still can not afford.
And since we are talking about CC'OOO, we would like to make
this event useful not only for those who will be on it be
present, but for the whole community spektrumistov as a whole.
Why in the CC does not hold the conference (or any
whether it is in this spirit) with the participation of
developers and producers of software and hardware, distributors
and other interested persons. And at these conferences to take
a. # + a. "- k% solutions of common konnepshi
standards, and develop strategy for the development platform
for the future and deal with other pressing issues. Such
conferences have been would be more constructive and would
provide a greater positive effect for the platform, than any
individual performances and statements in various newspapers,
magazines and networks. (Besides, at present, every single
Spectrum Media has a very limited audience.)
After all, as is done throughout the civilized world! More or
less unified position contributes to the successful development
of any cases take at least the same platform PC,
because there are regularly held conference
to develop some standards. That is why the PC and thriving, and
we, at Spectrum'e, all in one well-known
Krylov's fables ... I certainly understand that,
This initiative logical to turn to
organizataram Chaos Constructions, that
actually I've done before, to address these proposals by e-mail
the chief organizer of the SS - Vsevolod Potapov (Random), but
he has not made any comments about it. And far from it
-Australia, and you're all the same directly in St. Petersburg,
besides using a certain prestige in the environment
spektrumistov and can support the conduct of such conferences.
In the extreme If fail to agree with
organizers, they can be held and
outside the framework of the Festival - the main thing that
people somehow have still to be assembled in St. Petersburg.
Now, more concrete proposals. Currently, the Spectrom'e There
are two main interconnected global challenges, it is - the
collapse of the market software and the lack of
Single, covering the maximum number of users of information
publication. Of solutions to these problems' "(a (b further
development of the platform, and even more so - is there at
all, some or the future of Spectrum'a. And I think that
alone, alone, no "h
nyue existing structures Speetnim'e
address these issues are not able to. (Unfortunately,
"Inforkoma" and "FormaK" but no longer.) Therefore, I propose
to discuss, at least two main topics: market recovery software
by creating a central dystribyotorskogo center (like the
aforementioned "Inforkoma"), and publication of Spectrum
periodicals zhuraala. Maybe u was never any doubt relevance of
these topics.
On this for now. Although I initially intended, in this
letter, yet podiskutirovat with you about some technical
aspects of the development platform. (More or less detail, I
read all the materials placed in the "Open Letters", as well as
Other Your articles. What I poliostyu
agree with you, what is it - in part, but
some of your statements I have opinions
lead me in utter bewilderment (although I
and guess from what considerations you
comes, is convinced he is right broad
public). Yet I, too, is not the first year of doing
Spectnim'om, and for these years I have formed a certain
perception of the platform ...) But since inexorably
approaching SS'000 time, and I I hope all still going to this
event in particular (and in St. Petersburg at all), I think
that we can communicate and personally. So, see you soon! Yours
- N. (Spring - Summer, 2000)
PS: If any circumstances
allow me to come to Peter, then write
letter. (Grades will find in the envelope:).
427629 09.08.2000
Dear N!
Commenting on the text:
1. <: The wish to revive a joint effort, Spectrum'a this year>.
I do not think that this kind of problem can
be solved in a year. The fact that slow and
long decay locally - is quickly rising. AND
there and there is one and the same time constant. I do not
think that this should be seen as sprint.
2. No ZX-F № 9, no FT-2 has not yet emerged. I
do not have any more specific information about the timing of
release, rather than you.
3. According to the project of electronic books so far nothing.
I'll try to describe the situation. Well then, that money is
tight - I think not explain necessary, and this is directly
related to the implementation of any projects. The project is
the electronic book does not promise quick results. In addition,
is non-core activities. Therefore, he
may be paid only to the unplanned moves - that is, snatches.
Except Then there are the more specific obligations
- For example, a programmer. Just means
diverted to other areas that still have not themselves pay off.
Ie I consider this project as a background, long-term task,
which can not hurry - because will, in the first
pores, flushing out. Do not look and
on some super steep at first - that is, have to go through
texts, rather than technical bells and whistles that
obviously very upset lamer. Probably tekstonositel be the same
as that and <Op.Let.>. There is also a problem as copyright. Of
course, for Book Market Spectrum'ovskie shell
that the elephant's grain, but it would have
clean hands in this regard. So I do not
I can name timeframes. If you
decide to revoke the order, not in any way
I was not encumbered, - I have enough
funds to repay its obligations. Although I think we can and
vysat: There Suvorov .
There Pelevin . <Generation II>. +
Criticism, General Discussion on networks over Pelevin.
4. <: If you do not make efforts to
further development hard'a:> Understand
development hard'a now Spectrum'e will
act as doping - that is, first
euphoria - apotom depresnyak. Those features that are offered
at this moment, already excessive. They are poorly utilized and
hardly used. And therefore there are no criteria for
interpretation and further development hard'a. You can easily
get an elementary bullshit. First let will learn what is
offered, and then you can move on. And anyway, what do you mean
by development hard'a? After all, the real objective
limitations, the current platform level, is quite
not a lack of, say, the latest models KAY'ev. The problem
hard'a - an obsolete technology, which has developed its own
resource, and gradually loses its reliability. AND this
technique, in my opinion, 90%.
In Spectrum'e no such resource, as in
PC - namely, 2000% of the capitalization - and
and therefore there is no possibility to maintain inefficient,
non-business solutions - whether they are in the technical,
organizational or ideological spheres. There is also no
possibility of pretending that non-business solutions work - it
requires enormous expenditures on advertising - wishful
thinking is very a lot of money, because required to instigate
reality. If your phrase to understand how "` (-b to popular
stereotype, that specifications define
level of development (Paul transducer, platforms, hardware) - I
do it in the roots are not I AGREE. In fact, it's the same thing
assume that capacity TECHNICAL HARAKTRISTIK leads to automatic
CAPACITY OF CONSUMER NAPOLI equation KOMP'A. The reality is
that the level of Development (user, platform, equipment) are
now lagging behind the technical characteristics
characteristics, which are offered in the same KAY'yah. <: On
all other entries: He has long been conceded:>. It's actually
not quite true. PC and Spectrum - a Different computers, IT IS
DIFFERENT PLATFORMS. Mechanical correlation of parameters is
empty. I'll try to illustrate. First, associative. Comparing
maximum speed of tanks and helicopters, can be concluded that
the tank is worse - and the thickness of armor - the opposite
is better. But this the level of kindergarten.
Next to the parameters:
<Quality and reliability>. What concerns
quality, it is difficult to comprehend something, because <On
the tastes no>. But the relative reliability of the situation
is quite different. THIS IS VERY concrete concept. There is
safety in failure and the reliability of a failure. So, for
example, the reliability of a failure is determined not ONLY
QUALITY PRODUCTS. There still limitations associated with the
program reliability and security of supply. In the same MS-tion
to implement a resource for reliability of a failure is
possible only if availability of uninterrupted power supply.
Because the reliability of electricity supply
Below, on the reliability of the RS-ka. But for some reason
Spectrum'e to none '$ c, k "% bao,
although the same KAY'i, for example, have a reliable hardware
sequence, comparable to the reliability of electricity supply
(ie, it is certainly lower, but only slightly, and only Only at
times, but not by orders of magnitude). Hence, There are still
some restrictions, which is more important rather than the
reliability of electricity supply and reliability of the
equipment (and they are comparable - both quantity same order).
So, these constraints are reliability software (which Recently
written exclusively lamer) and the reliability of (often again
the same lamer). It's one thing if the PC to is in the bank and
works for its intended purpose, ie, used in administrative and
industrial purposes - shakes grandmother. It is clear that the
failure will cost bank. Therefore, the uninterruptible power
supply the doctor ordered. So, the bank Spectrum'u do nothing,
because this is not a machine for business'a (IBM), a machine
for home use (Home Computer). In home applications, such
reliability is meaningless - as costs for maintenance and
operation of the UPS exceeds the costs of the loss of
information in result of the failure. Reliability - is the same
the best technical parameters Capacity
which is beyond the measure has no meaning. Note that in a
conversation <Op.Let.> the reliability comes only in connection
with the OS. To use the operating system reliability of the
fleet (90% of cars) - is really not enough.
<: Software development:> Again, this is the fruit of
comparison with RSkom. In Spectrum'e ON
OTHER. Some kinds of software in Spectrum'e
not only /. b., c, that the absence of
The corresponding problem - that is, there is no need in this
software. This is primarily With regard to professional tasks /
applications - as SPECTRUM - a HOME COMPUTER. <Technical and
informational support> really leaves much to be desired.
Once again, however, it is connected with a PC-com.
There have adopted all at holyavu - ie,
pays a third party (and ultimately
State which, in turn, extracts money from the pockets of its
citizens). This creates the corresponding stereotypes
that complicate the work in this direction. I think that
RSshniki weakly currently imagine how many are actually worth
CONTENTS RSka. And it is immeasurably more than they pay. But
soon holyava end. In Spectrum'e happened in
early 90's, and on a given moment of the technical and
information support is exactly in the Meta and the extent to
disburse users. I wonder what will happen to the PC platform,
when it will be in a similar situation. <For sale peripherals>
necessary have the components to the bus, and more generally
sense - with standard joints. 90%
Park does not have them. Therefore, production
periphery is associated with significant
difficulties.
<: Most do not yet see the real
sense to replace my computer>. A
users do little to actually see it. Me waiting for order, the
situation is rather interesting. The cost of repairs is
constantly growing and is not far behind (and can not keep up!)
against inflation. Repairers in soaps - they are already Do
not. Machines are worn out, exhausted their resources. And it
will make progress - and on the rise. What is not slow ska
zatsya as on price and on the timing and quality of repair. It
is an objective process.
<: The main campaign in Spectrum Media
(And <Op.Let.> including) was conducted in order to keep users
on the platform, there are currently more than we should start
an advertising company in order to attract new users to the
platform: never before had a computer at home>. Afford some
considerations.
1. Spectrum media can perform
advertising functions only within the platform, as they have no
exit to the outside world (I-net is not external, and PC
platforms, and where users are lost, and not
acquired melt).
2. Implementing external to
platform advertising requires about
order of magnitude more resources (rather than internal). In
the presence of those stereotypes that There are a Spectrum'e -
namely, for support and software no need to pay - Money could
not be returned. Ie it will be an act of charity, as
the price of advertising in a single HARD'a NOT FOR SALE.
3. We must understand that new users
actual users automatically
Nor are - we must spend money, time and effort to their
teach - that is, create some sort of idea of what they are
dealing with, it is is why this is necessary, etc. Necessary
literature and some sort of environment where they
could get a resp. support. Ie
very high risk (for Outdoor advertising)
otovarit machines random people they do not need (which will
not be able to use them.
4. Spectrum is still not a finished product, because difficult
to connect to the TV. Therefore, selling Spectrum traditional
methods is difficult - if at all possible. No standard
junction in TV. Ideal in this respect
Scurt, - but it is not all TV.
5. The idea that new users
bring with them significant money,
demand and any resources is untenable. On the contrary, Section
3 (see above) outweigh " their contribution. And certainly do
not want to think E. that, under the attraction of new users
means a regular pyramid construction (new users pay the money
and contain old users - "grandfathers"). OL OFESSIONALAM PAY TO
ALL. Otherwise, just do not will be - regardless of whether
there will be new users or not, there would be some work on
attracting new users or not.
6. What do you think you can attract new
users to the platform? Other options, rather than
"prokubrivanie brain - or, as you rightly pointed out,
"promotion" simple and can not be. New user
Tel means a person who buys a new PC. It is obvious that there
can be my gain. But, basically, in my
Responsibilities include only the sale of computer + technical
- only! - K. Nsultatsii + software warranty / maintenance paid
hard'a. In fact, what happens otherwise - I have to study
support and maintenance in a broader sense. Ie perform
`operates through a Global for which hard-company simply does
not fit, - Ie efficiency of money is low.
This is the same as plowing the garden at
tank. Should be independent of education (structures k) firms
engaged in support (soprovozhdeniem. So these
No structures. Software companies do not. Network
engaged porazitirovaniem, destroying
existing structures. Members believe
a "n rogrammistami and money do not pay.
Moreover, they are sure that you only need to pay for hard, -
everything else should be nothing. Therefore, there is no
corresponding structures. Ie reason users' studios - but not
me. But the problems continued into the platform - and how
Consequently, I have. That's what I am, for example, new users
can be interested in. in the acquisition of KAY-1024 Ishnoy?
Technically it is - but not more than 90% of bus fleet has not,
therefore, the production of periphery n `akticheski
impossible. The fact that you can go to rukosuystve - It is
folly lamer. And what sense is bus, if not the periphery. So
what's the problem? In me - or those 90% of the lamer, who are
waiting peref% peripheral devices, contact - and sidyuchi on
their wheelbarrows, who had never wait for? Turbo mode?
Technically, he Again, there is, but where is the program? And
the reason is again the same - 90% of companies in which both
3.5 MHz works with Greek% Ham half, - plus non-copyright,
aggravated networks. Winchester? Technically, he there, but
where soft? And, more importantly, where it include? In the
shed, which today or tomorrow, and the collapse itself (tsya?
Therefore, the mainstream - replacing the existing
fleet. In so far as possible
NOT attract new users and those
who once already have dealt with SPECTRUM'om. Postolkuposkolku
in the sense that that the ten machines replaced a new one
users of such a plan. It is more reasonable. And then, why did
you decide that new users do not have? They are. If It was not
the case, then the number of users is rapidly decreased to - or
platform would be "grew old" - that too is not so . Another
thing is that this is a teenager who for years 16-18. Spectrum
also operates as a thoroughfare. First person gets on Soectrum,
then into the net and then - for PC-to. And all this holyavu.
Therefore, the basic direction - keeping users on the platform.
And not through advocacy, - How do you write to - and making
appropriate applications for companies 2225-year-olds. Those
zheobolochki Terminated footnotes would have contributed to
this. If the upper age limit increased by only Year, and it
already gives rise to the platform 15-20% because 90% of users
- is the age of 17-23 years. And nobody was going to RSYA
FORCED TO KEEP THEM - not like - Good riddance. Let will find
happiness in RS-kyo. Any negotiations for the sale of
my machines I think, still a personal conversation - and if not
met in person, at least to the phone. For the simple reason
that there is no standard contract - yes, probably, and E-E may
exist. The only thing I can say is that the dealer - Is
primarily REGULAR sale. If you can afford to, then and
conversation makes sense. It is also obvious, Thu
. You must have (or have included) into a kind of structure,
not necessarily formal or hierarchical, and have
it a certain weight. Otherwise it is impossible to establish a
regular sale. * That also noted that all the above with respect
to new users have to you only tangentially related. Another
thing is that you are 'll feel like my policy on the market,
as my followers + Duration of Action. You
can sell new computers
users - if you think this is possible and justified. Everything
depends on the situation, which is to misuse you. "... Hold
Conference ..." - it's a good idea. Another thing, as it
implement in practice. Personally, for myself, I
I see this as follows: near exposed machinery (KAY'ev) will
raspisanitse, on
which will be indicated by the time I
I will attend. If someone has
any questions - please. What
As for some more refined
orgmeropriyaty (conferences) then-eponyatno: Who will organize?
on any Principles? Who will be there to engage in discussion?
What is there to discuss? These seemingly elementary questions,
determine that the results obtained ath. A rally can happen -
with zero benefit. Here's an example of what you speak at this
conference? Your actual weight is unknown to me (judging by the
letter, Do you regularly rinse the brains in the networks -
but is rather a disadvantage than advantage), so that you can
think of no more than a user. Real work experience and some
practical results from a BAE nevernyaka there be
can not - and therefore your views
may have a weight at the level of "take note" - no more. As for
the dealer's work - it's still wishful thinking - that of the
floor. First comes out - is unknown. This is confirmed by
further Text of letter: "... a concerted decision on the
concept of uniform standards ...". In order to take concerted
solutions, you must have either the authority
(If this is a hierarchical system, which
Spectrum is not), or weight - otherwise
"Negotiated solution" would be no more
than hot air. And the time will be
wasted. Even on the basis of Western experience can be said
that none of technical solution adopted in this way
(democratically, collectively, to Conference) will NOT be
viable. All the standards are. Bscheprinyatymi and
working at the moment - were de facto, ie, first as
Intercompany. And already then, when the internal standards
proves to be viable and tselesoobraznos Tb, it becomes
accepted. After that it gets final appearance in the form of
technical standard with full its regulation
(Ie de jure - on paper). On the contrary there is only "Russia
- hence the problem. The law (and the technical standard - it
in fact, the law) can not be made with to somehow change the
situation - he will be not viable, and will be cut off - Ile
(in other words, do not will be executed. Thus it turns out
lawlessness. The law always fulfills Recognizing the role, ie
made de facto, - on the basis of the situation. And it gives
the first situation is the status of de jure. This is also a
chimera - that can now well together and there is something
FINALLY solve. Do not be surprised if it is cultivated in the
networks. People who are present there, never dealt with the
real deal - and because the relevant bugs. Conferences can
play, and play only a coordinating, advisory role, - No more.
Specific decisions on the conference x NOT ACCEPTED, they are
taken people who attend these conferences (or might not),
outside These conferences - but also having weight, impact.
"... The whole civilized world!" - No
be confused entourage and "myth" of real
activities - see above.
"Conference on the ... standards." Please note that the word
GENERATION has some great sense of "Address", "to take
concerted solutions, etc. - Be attentive s to the language.
"Common position" is good when there is
a clear goal. By the way, if there is a clear
goal, then the most appropriate structure -
hierarchical. Upon reaching the goals she samoraspuskaetsya.
You can decree Th CLEARLY goal Spectrum'a? For example, I can
not. So there must be a certain backlash,
gap, the sector of search. Again, this is not
should be interpreted as a call to anarchy,
and every kind of obstruction having aya standards.
"... The problem: ... the collapse of the software market ..."
In my opinion the problem is the failure of copyright rights.
And as the collapse of the software market - is a consequence.
And, incidentally, not the least role in this $ Barely play
online.
"... By creating a central distribution center." This is a
utopia. Explain why. Such a structure can not itself
pay back, because problem not a lack of
SOFT (although even there it is) - and
NON-COMPLIANCE copyright (or otherwise
of theft). Its the same fate,
that "Inforkom", "Formak", "Logros and
etc. I understand your point. Needed resource, which could at x
olyavu use the network - because no matter how
their databases (the software, customers
programmers) nor the mechanisms for getting money from
customers in the networks do not. Ie Let a good uncle to build
day both - and we'll pass them later. In practice
exactly what happens. Indistinguishable
customer korporirovannogo in the network (and to sell him
software must be N times more expensive than where N - number
of users on the network) from isolated stimulated the user
(unit price sales). Otherwise, it will be a mechanism of
exploitation of isolated networks users. There are also more
general considerations. "CENTRAL Distributorship Center "is
dangerous because it is unique. The reliability of such a
structural organization very small. One wrong strategic
resheE-s, - and the consequences are fatal to the entire
structure (in this If the platform). This type of structure
"Star" - hit the center, and all flies in the trash. This is a
degenerate tree (Wood / onimaetsya in the topological sense),
ie again an element of hierarchical structure. By the way, the
way it happened after the collapse of the "Inforkoma",
"Formaka" and in part, "Logrosa. Members were from. Mulated -
as between themselves and from professionals. Network, in part
(not everywhere!), restored the connection between users,
combining them into a kind of conglomerates, but there is NO
PROFESSIONALS, - T hese structures flawed initially. Not
be surprised if over time the number of
users will fall so that the formation of conglomerates of this
type of network (s) proved impossible - and then again
will observe the copyrights (via
mechanism of trafficking by mail) - that is, size of the
platform will come into line with the moral and ethical
qualities of its users. By Senka and hat.
You can certainly try to capture the base
Data Logrosa "(we talked to
Akimov), but without exclusive
rights. Ie desirable to have multiple
firms heiresses Logros'a. Survive / no E
"Yzhivut - that's their problem.
"Publication of Spectrum PERIODIC
Print magazine. "It's a good idea -
but then again, how to implement? Cursory list the problems: -
who will organize? - Where to take high-quality materials? -
What is quality of materials? (Essentially a question: Who is
the editor?) - How to organize a sale? Now in more detail.
Well, for starters - the price. It depends the volume and
complexity of implementing (Because the issue clearly can not
be massive - like "Kaleidoscope"). Actually, printing costs fall
with the volumes, but growing, "cheat" the sale (since the
publication in a narrow range). Therefore, the minimum is
reached, in my view, in the circulation of hundreds of copies
and the price then of about 50 - 100 p. at
100 pages (brochure). The problem with marketing
can be solved as follows. Who
providing materials in advance disburse number of copies
proportional to the number placed mateE `ialov (Ie% of area
(print) =% of circulation). Of course, should be an editor. I,
personally, have enough worries, except that at first will
require financial support - that is, embedded (e money. The
most that I can offer - this is my share point in the +
Price-list + advertisement in the "Op.Let.". In
Basically, it can and will be working. The problem is price -
p. 50-100. for cat in the bag (Mon Achalov) - and this
wholesale price. Ie on the ground will cheat. And how to
collect money on a prepaid basis? Money use is dangerous,
because it is likely that will not be able to sell copies,
benefits intention% of left-wing people who for their
words do not respond. I understand that we have
Country councils (albeit a sign and change) and directions made
by all and sundry and they are free. But some real resource,
the real basis for practical deyatelnoEati they do not create.
Similarly, with good wishes. Year, commercials in the 98-meter
effort was such an attempt - but it ended in nothing. As for
the firm (s) Nemo, I advise you to pay attention on the
advertising package - he does not like you? Of course,
difficult to discern in it, "the print magazine, but and
advertising in the literal sense, it is also not very similar.
You can call it a mutant rudimentary - but the mb. Pays off. Ie
levels Yan edition corresponds to the clients. Their real
Needs, opportunities and performance. Moreover, perceived to be
a real fact, which does not depend on what They say, but is
avisyaschy from What They are, as a statistical average. I
tried to expand the advertising package - but
MONEY DOES NOT WANT NOBODY invest. Programmki all love
flipping, but to promote them something there are none - it is
understandable - IS MONEY WORTH - and copyright is not
respected.
"... Podiskutirovat with you ..." - And why not?
(C) Nemo
P.S. Notice that now sending advertising package + "Op.Let." is
15 p. stamps.
